New ad agency for Crystal Light
2 October 2009 | By Anna Rudenko
Kraft Foods replaced Ogilvy & Mather with mcgarrybowen as an ad agency for its Crystal Light brand. According to Nielsen, the Crystal Light’s major media spending totaled $40 million in 2008 and another $26 million in the first seven months of 2009.
Also, Crystal Light became the second Kraft Foods’ brand lost by Ogilvy this month. Earlier Omnicom Group’s TBWA got from Ogilvy global duties for Tassimom, which is Kraft Foods’ brand too.
via www.adweek.com
