Ahmad unveils new package design
17 September 2008 | By Popsop Team
The UK company Ahmad Tea Ltd. refreshed the package design of the 100 tea bags’ cardboard box. The main objectives of the redesign is to strengthen its market positions and attract new customers.
The classic concept of English pured tea has been reflected in the new package design. New tea bags appeared on sale in Russia in August 2008, and since September 1, 2008 there was a present inside each package – a teaspoon with Ahmad’s logo or a magnet on the refrigerator.
Here are the features of the new packaging:
- The embossed golden logo highlights the premium quality of the tea
- Color coding helps making the right choice
- The golden embossing element depicts the purity and heritage of the Ahmad tea
The tea range in packs with refreshed identity includes: Green Tea, Jasmine Green Tea, English Tea № 1, English BreakfasCeylon Tea and Earl Grey Tea.
Popsop.com
Tags: coffee and tea, Russia
