New ad campaign for Grolsch in UK

A new £13 million poster, magazine and online campaign for Grolsch’s swingtop bottles starts this week in UK. It was created by The Leith Agency.

A campaign’s tagline says: “Taste Amplified.”

“The campaign allows Grolsch the opportunity to work with customers to enrich the drinker experience in their outlets. By bringing ‘Dutch style continental drinking’ to life we are creating new opportunities for customers to differentiate and add value to their service offering,” – said Dave Griffiths, brand director for Molson Coors UK.

via The Drum

Popsop.com
6 October 2009
Tags: alcohol drinks, beer, Grolsch