The international manufacturer of alcohol drinks Molson Coors and the British brewer Cobra Beer launched a joint venture called Cobra Beer Partnership for promoting the Indian beer brand in the UK market.
To support this activity Molson Coors will invest £10 million over the next three years.
“The Cobra brand has a unique and iconic status and its excellent reputation with the ethnic restaurant sector and strong association with exotic spicy food is a key factor behind our investment. This dedicated business unit combines talented people from Molson Coors and Cobra and everyone is united in growing the Cobra brand globally. This is a new chapter and Cobra can move on to the next stage of its brand evolution, whilst also opening up significant opportunities for Molson Coors UK,” said Mark Hunter, CEO of Molson Coors.
via Talking Retail