Off-trade launch of Grolsch Blond in UK

9 October 2009 | By Anna Rudenko

Today, October 9, SABMiller announced the off-trade launch of Grolsch Blond in UK. It is available to British consumers in 6x275ml bottles and 4x440ml can packs.

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Earlier we wrote about a new £13m advertising campaign for the Grolsch brand started on October 5. It also includes a marketing support for the Grolsch Blond beer involving point-of-sale ads, gifts and a link-buy promotion.

via Talking Retail

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