7Up to launch a new ad campaign and packaging redesign
12 October 2009 | By Anna Rudenko
This week the Dr Pepper Snapple Group company launches a first new ad campaign in more than three years for the 7Up brand. Also it plans to release a pomegranate line extension later this year and a packaging redesign in 2010.
Upcoming TV ads feature Brad Garret from “Everybody loves Raymond“.
Earlier this year Dr Pepper Snapple Group released Cherry 7Up with antioxidants and is also rolling out Pomegranate 7Up for the holidays.
According to David Falk, director of 7Up and flavors at the Dr Pepper Snapple Group, investments in the new campaign will be a significant increase over last year’s spending. By Nielsen Co. estimates, in 2008 the brand spent about $21 million on the media promotion excluding online ads.
via Brand Week
Redesign 7UP – Money.ro ne prezinta designul vechi in locul celui nou | Marketosaurus
11 February 2011 07:28 pm
[...] 7UP este mai jos, cel prezentat de money.ro fiind vechi “cat China”, adica din 2009. Noul design a fost lansat in ianuarie 2011, fiind creat de catre agentia de marketing Tracylocke, [...]