Giorgio Armani harnesses Oriental inspiration for Onde

18 September 2008 | By Popsop Team

L’Oreal Produits de Luxe International is poised to introduce an ultra-selective trio of feminine fragrances from designer Giorgio Armani.

armani_trio

The Onde collection, comprising Mystere, Vertige and Extase, will be available in around 15 European airports from October, before being rolled out to Asia and the Americas in April 2009.

“I have always wanted to capture the magnetism that you feel in the presence of a sensuous woman,” noted Armani. “To pay tribute to this mysterious allure, I was inspired to create a trilogy of scents.”

Inspired by the rituals of the Orient, the Onde scents are described as “neo-orientals” that embody an imaginative and intoxicating olfactory journey. Each setting is designed to represent an exotic kingdom.

Onde Mystere was inspired by a fantastical Middle East. A musky oriental, it features notes of amber, benzoin, musk, Moroccan rose buds and vanilla absolute.

India was the inspiration for Onde Vertige. This is a floral oriental composed of frangipani, black liquorice, jasmine and patchouli.

The art of the geisha was the inspiration for Onde Extase. A woody oriental, the key notes include cedar, mimosa, pink pepper and narcissus absolute.

The three flacons are variations on a theme that is designed to portray them as objects of enchantment, according to L’Oreal. Onde Mystere is a deep violet; Onde Vertige a pale rose gold; and Onde Extase a vibrant green.

Each bottle is textured with a different pattern, and adorned with a tassel made of natural silk thread coloured a contrasting shade. The outer carton is a copper metal tone, set off by the designer’s seal.

Onde Mystere, Vertige and Extase will be available as 50ml and 100ml edps, priced domestically at €80 and €100, respectively.

Popsop.com
Tags: , ,