New wine box packaging for Constellation Europe
21 October 2009 | By Anna Rudenko
Constellation Europe is launching its new FreshCase large-format wine packaging (2.25 litres) in the UK market. The wine called Hardys Nottage Hill will be the first product to be sold in the new format. It will be available on shelves from November 1.
To support the launch of a new packaging Constellation Europe starts the marketing campaign including shelf talkers, consumer print advertising, PR, digital media communication and a special website for consumers.
“We believe it has real consumer and retailer benefits. For the first time, high-potential consumers will be able to buy the premium wine they love in a convenient and very stylish larger format that keeps the wine in perfect condition for up to six weeks after opening,” said David Cunningham, vice president of business development for Constellation Europe.
via Brand Republic
