Heinz wins Silver at DBA DEA 2009
26 October 2009 | By Popsop Team
On 22 October the winners of DBA Design Effectiveness Awards 2009 were announed. There were 23 award-winning works represented in’Packaging Design’category. Among the clients there were global brands such as Mars, Heinz, Colgate-Palmolive and SABMiller.
This year Heinz has scooped a Silver award for its effective influence on sales growth. Within six months after the redesign in 2006 the sales grew up to 3.6%. And within 12 months Heinz Classic soups sales grew by +10.4%.
Packaging: Branded Food & Drink
PRODUCT: Heinz Classic Soup
AGENCY: Cowan London
CLIENT: Heinz UK & Ireland
See more works at DBA Design Effectiveness Awards 2009
