Diageo launched an innovative product – Baileys Extra Thick Cream
26 October 2009
The premium spirits producer Diageo in collaboration with English dairy manufacturer Dairy Crest has tapped the market with the innovative product – the potted creams with the flavour of Baileys liqueur.
The new product will hit the UK market in November (at a price GBP 1.89 for a 180 ml pot). The 2 flavours will be available – Baileys Original Irish Cream and Baileys with A Hint of Creme Caramel. Traditionally the launch will be accompanied by marketing, PR and sampling national campaigns troughout the year.
As Marc Dubery, sales and marketing Director for liquids at Diageo said,” the new creams will be a great success as Baileys is a strong brand with a loyal consumer base”.
9 December 2009 г. in 13:43
anyone any idea who created the packaging for this product? cheers