Christmas gifts to promote Gordon’s

29 October 2009 | By Anna Rudenko

Gordon’s – the Diageo’s brand – launched a range of branded gifts as part of its Christams marketing activity. It includes a lime squeezer set, a cocktail shaker, chocolates and branded glasses.

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All of these new products are part of the £750,000 campaign which is led by a TV promotion featuring celebrity chef Gordon Ramsay. It was developed by Agency Republic. At the end of November the brand will also start a direct mail campaign.

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“Gordon’s & Tonic is already associated with special “transition” moments such as week to weekend, day to evening, and at meal times. A perfectly served G&T is a great way to kick off any Christmas event. We hope that our exciting gifting options will help consumers create their own perfectly served G&T’s at home,” said Alex Smith, Gordon’s marketing manager at Diageo.

via Brand Republic

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