Green Beer “Party size” – the youth style. Restyling by BQB
30 October 2009 | By Popsop Team
EFES goup of companies in Russia, one of the leading brewing companies on the national Russian market, this autumn launched the new cost-saving format of packaging for its Green Beer “Party size” brand – 2.5 l PET bottle.
BQB design agency has restyled the label, adding the new graphic elements according to the concept of the “Party size” positioning – for youth home-style parties.
From the 1st Sept the new online project was launched on Green beer’s official website – so called ‘Kvartirnik’. The idea of this initiative is to create a branded online community of Green Beer “Party size” fans, who love spending time with friends and having fun at home-style parties. There are a lot of great ideas for home parties and many other engaging interactive services.
Popsop.com
Tags: alcohol drinks, beer, Russia
