Cadbury and Fallon promote the limited edition scarf by Giles Deacon

30 October 2009 | By Popsop Team

Cadbury in collaboration with London-based ad agency Fallon are launching in retail a new limited edition scarf, designed by fashion designer Giles Deacon. This is the second high fashion item by the fashion label, created after the dress, worn by iconic Cadbury Caramel Bunny in the previous Cadbury’s print campaign.

The scarf features a pop art mixture of motifs such as Cadbury Caramel Bunny’s eyes, coloured chains and pink bows – the tribute to Breast Cancer Fund support in UK

This ‘must-have’ fashion accessory will be available on sale for GBP 15 from November for a limited period of time. There also will be an opportunity to get the scarf for freee form Cadbury Caramel Nibbles Boutique pop up shop, which was open from Oct 21st.

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photos via http://www.campaignlive.co.uk

The profit will be donated to the Fashion Targets Breast Cancer in UK.

Besides the real pop up shop the customers can get the fashion scsarf by Giles Deacon on the online boutique, which will appear on the websites such as ASOS.com, MSN.co.uk and Handbag.com. The lucky buyer will be served by a real consultant in the Carnaby Street boutique.

The digital promotional campaign was created by Hyper London and Stink Digital. The activities will also be conduced in Twitter -the user can share with each other the information on which site the shop has popped up at, using the #nibbles hashtag.

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