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18 Rabbits’ packaging by Strohl

19 September 2008 | By Popsop Team

San Francisco based design studio Strohl developed the new packaging for granola snacks 18 Rabbits.
From their website:
“When Divinely D’lish, a beloved San Francsico granola brand, decided to expand their demographic, we started at square one, devising a more authentic brand story, crafting a unique company name, as well as creating a new brand aesthetic across all products.

Based on the founder’s own experiences as a child raising eighteen pet rabbits, the goal was to make the visual identity more distinct, easily recognizable, as well as fun. The bright color palette works as a labeling system, allowing the customer to easily identify their favorite flavor on the cluttered supermarket shelves, as well as signifying what products are wheat free, dairy free…etc.”