BAT Launced Pall Mall Scarlet Aromatic in Russia
3 November 2009 | By Anna Rudenko
Since October 2009 the Russian market enjoys the presence of new aromatic cigarettes Pall Mall Scarlet Aromatic. It replaced Pall Mall Tropic Twist, which was introduced in 2007. It wasn’t only the name that changed — the white-and-lettuce green pack turned into a bright-cherry one with a silver pattern. The cigarettes’ smoke now contains 7mg of tar and 0.6mg of nicotine — more than the previous product had.
The segment of aromatic cigarettes, in which the new product is presented, is one of the most rapidly growing sectors on the Russian tobacco market and today has lots of big cigarette brands.
The new aroma variations for Pall Mall Scarlet Aromatic were created in Germany. Since the brand was exclusively developed for a pilot launch in Russia, the best aroma was selected by Russian specialists.
Pall Mall Scarlet Aromatic brand is produced by BAT-Yava Factory in Moscow. The maximum retail price is $1, only for Russia.
Popsop.com
Tags: BAT, cigarettes, Russia
