Ecolean Packaging: As Light as Air
The lightweight Ecolean makes consumers forget about old-fashioned heavy packaging. The newly presented concept is approx. 50-60% lighter than a traditional liquid food carton, bottle or can. The weight of 1 litre Ecolean® Air package is just 10 grams. It’s totally environmentally friendly as saves a great deal of energy during production, transportation and waste handling.
It is consumer-friendly as well — since the packaging is produced of the soft material now it’s possible to squeeze out the product to the last drop. You use what you’ve bought in full and do not throw away the 10%, which you usually cannot get from inside of the conventional packaging. After being emptied the Ecolean package is as flat as a thin sheet of paper.
Popsop.com
4 November 2009
Tags: sustainability
