Blackburn’s has recently re-designed Chilano (previously Chileno) a top selling Chilean wine brand in the U.K that is in all the major supermarkets.
Original design
Having designed the successful original the company was entrusted with its recent re-design to reflect the brand’s increased price point, this taking the product visually into more premium territory.
The re-design
Focusing on the mainstay of the brand, the now established ‘C’ icon, the colours were toned down to reflect it’s more premium status.
Each varietal required its own ‘C’ incorporating different colours and patterns. The re-design’s creators drew their inspiration from the highly distinctive Aztec culture, their textiles, ceramics and mosaics. Each ‘C’ becoming a unique and intricate ‘work of art’.
A distinctve label shape that higlights the ‘C’ added further visibility on shelf.
