New Danone Economic: recession-proof range designed by BQB
This November the leading world’s dairy manufacturer Danone Company is launching on the Russian market the new low-priced range – Danone Ecomonic.
It includes a sour cream, a kefir, a curd and 2 variants of yogurts: a normal and a drinkable one at affordable prices, lower than regular by 15%.
The new packaging graphics with a simple pouch logo was designed by BQB agency.
The idea of the new Danone Ecomonic is a ‘stil perfect quality at affordable price’. It decision to lauch the ‘recession-proof range’ was based a general decrease of demand which led to sales drop. “We noticed that here in Russia consumers during the recession switched to traditional Russian dairy products – a curd and a kefir,” explains the CEO at Danone Russia and CIT, Thomas Reuther. “So in order to meet the new customers’ needs we’ve launched that reseccion-proof new range – Danone Economic, which includes traditional products at low prices”.
According to the company statistics the same initiviative with the launch of a cheap dairy range help Danone stop decreasing sales in Poland and Hungary previously this year.
Popsop.com
5 November 2009
Tags: dairy, Danone
