Crown and Sara Lee Speed Up Men’s Grooming Routine
For men, the morning ritual just got a little easier – and quicker. Sara Lee is introducing Williams Confort Pro Mousse Creme, a breakthrough formulation with superior moisturizing properties that eliminates the need for aftershave, in a sporty, shaped aerosol package.
Helping to effectively preserve the shave creme and enhance functionality is bi-compartmented aerosol technology. The 150ml steel container is contoured in an ergonomic shape that allows for convenient product dispensing and creates a distinctive on-shelf presence. Special ribbing on the side of the container makes it easy to grip, even with wet hands. The package’s facade is accented with metallic royal blue and red colors for a bold, masculine look.
The aerosol technology fits the bill due to a plastic inner bag that keeps product and propellant completely separate. This separation ensures propellant is not emitted during dispensing and prevents the creme from coming in contact with the package itself. The possibility of product drying or hardening is also eliminated, increasing its life span.
Williams Confort Pro Mousse Creme is available in four soap-free formulations, offering more customized skin care. The product was first launched into the French market in June and will be launched in retail outlets across Western Europe in the near future.
