Estudio Clara Ezcurra from Argentina designed lovely packaging for 1854 Herbs & Spices local brand. The concept is simple and clear, each packaging brings to mind non-conventional associations with the help of various silhouettes put onto the package to identify every gourmet product.
The key thing is to take culture signs from around the globe and with a pinch of humor explain what the packaging contains. For instance, there is garlic in the tin with a bat (or a vampire) and sesame seed in the tin with Aladin’s lamp.
The images and letters are metalized with silver foil paper on bright black background. This visually shifts the product to a more refined category of food products and makes it yet more desirable.
