1854 Herbs & Spices with Humor

Estudio Clara Ezcurra from Argentina designed lovely packaging for 1854 Herbs & Spices local brand. The concept is simple and clear, each packaging brings to mind non-conventional associations with the help of various silhouettes put onto the package to identify every gourmet product.

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The key thing is to take culture signs from around the globe and with a pinch of humor explain what the packaging contains. For instance, there is garlic in the tin with a bat (or a vampire) and sesame seed in the tin with Aladin’s lamp.

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The images and letters are metalized with silver foil paper on bright black background. This visually shifts the product to a more refined category of food products and makes it yet more desirable.

www.popsop.com

Popsop.com
6 November 2009
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