Campari Updates Itself on the Internet

9 November 2009 | By Anna Rudenko

The Campari brand, a producer of both classical and unique blend of herbs, aromatic plants and fruit, has been digitally re-renewed. The company has updated its web-site and Facebook page – these two follow an iPhone application, which has been launched in summer. The brand believes that the redesign will be appreciated by the consumers who live on-line and like innovations.

The website (www.campari.com) is now designed in rich red-and-black palette, which perfectly conveys the brand’s style, and is featured with an increased user-friendly navigation. To make the site yet more interesting and gorgeous, the creators put there the 2010 Campari calendar with Olga Kurylenko (who starred with Daniel Craig in Quantum of Solace). All the images are available on the site for public viewing. Soon the calendar will be printed and delivered to the stores round the globe, though it will be a limited-edition with just 9,999 copies.

The Facebook page (www.facebook.com/campari) of the brand has now over 23,000 fans in the frinds-list. Campari has updated its mini-blog to inform them all about various promotions, announcements, recipes and other brand-focused activities on a regular basis with the help of the Facebook feed.

Campari’s own iPhone application iShake Red was introduced in August. With its help you can become a virtual bartender and make cocktails with famous Campari drinks. The application also provides a search function, which allows users to find where to buy Campari — Google Maps feature helps with it.