In 2009 British fashion designer Alexander McQueen created a gorgeous packaging for the legendary Chivas Regal 18 YO whiskey. The bottles from a limited edition of only 2,000 copies are now available in Russia as well, but they may be found only in the outlets of the “Azbuka vkusa” chain.
The bottles go in dark-blue leather cases, which emphasize the unique status of the drink (it’s a well-known fact that navy-blue has been a noble colour for centuries). Each of the bottles has its own number.
