http://popsop.com/29771 Popsop.com. Global brands. Brand design. Packagу Design. Coca-Cola, Danone, Nestle, Pepsico, Heineken, Cadbury ... Mon, 06 Feb 2012 12:08:56 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://popsop.com/29771/comment-page-1#comment-12660 Martin Grimer, Blue Marlin Fri, 20 Nov 2009 12:35:45 +0000 http://popsop.com/?p=29771#comment-12660 Leveraging strong brand equity makes good economic sense, but not because it saves money in the short term. Continuing to invest in brand marketing rather than giving in to recessionary pressure to cut spend and cut prices is a clever long term strategy. Being brave enough to invest in brand now will pay handsome dividends when we come out of the downturn. Leveraging strong brand equity makes good economic sense, but not because it saves money in the short term. Continuing to invest in brand marketing rather than giving in to recessionary pressure to cut spend and cut prices is a clever long term strategy. Being brave enough to invest in brand now will pay handsome dividends when we come out of the downturn.

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