Procter & Gamble is not going to have the British Retail Consortium recycling logo on its packaging even after about other 50,000 product lines have signed up to get it. The UK’s first standardized label for packaging recycling was officially introduced 7 months ago and its initiator is going to scoop 60 signatories in the first year.
A number of global brand owners don’t want to sign up because their products are manufactured not only for the UK, so the new labeling would be not really appropriate. Still, more than 85% of the UK’s grocery retail market has signed up, including Marks and Spencer, HJ Heinz, Tesco and Kellogg’s, the BRC announces.
The new label is telling how the packaging can be recycled. There are three types of logos: ‘widely recycled‘, ‘check local recycling‘ and ‘not currently recycled‘. The new system is going to help both the consumers to figure it out into which box they should throw the empty packaging, and the authorities, which are supposed to deal with it. The more structured the system is, the better.
23 November 2009 г. in 17:35
Surely this highlights the absurdity of the current recycling situation and fundamental flaw in this approach to communication in trying to prompt change. Frankly this label is a total waste of space, looks hideous and achieves absolutely nothing except more dull text that no one will ever read or use.
We need a universal “language-less” set of marks that will actually inform people of useful facts and information about recycling. Help identify which components are which to aid separation, help prompt awareness that goods can be recycled and be used globally. What use is it to tell someone to “check local recycling”?