Comments on: P&G Refuses to Adopt a Recycling Logo http://popsop.com/30001 Popsop.com. Global brands. Brand design. Package design. Coca-Cola, Danone, Campbells, Pepsico, Heineken, Cadbury… Thu, 11 Mar 2010 16:46:11 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Nev Shadband http://popsop.com/30001/comment-page-1#comment-12777 Nev Shadband Mon, 23 Nov 2009 14:35:47 +0000 http://popsop.com/?p=30001#comment-12777 Surely this highlights the absurdity of the current recycling situation and fundamental flaw in this approach to communication in trying to prompt change. Frankly this label is a total waste of space, looks hideous and achieves absolutely nothing except more dull text that no one will ever read or use. We need a universal "language-less" set of marks that will actually inform people of useful facts and information about recycling. Help identify which components are which to aid separation, help prompt awareness that goods can be recycled and be used globally. What use is it to tell someone to "check local recycling"? Surely this highlights the absurdity of the current recycling situation and fundamental flaw in this approach to communication in trying to prompt change. Frankly this label is a total waste of space, looks hideous and achieves absolutely nothing except more dull text that no one will ever read or use.

We need a universal “language-less” set of marks that will actually inform people of useful facts and information about recycling. Help identify which components are which to aid separation, help prompt awareness that goods can be recycled and be used globally. What use is it to tell someone to “check local recycling”?

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