Mintel Predicts Changes in Packaging

Mintel, the well-known British analytical company, predicts that in the next year the packaging designers will tend to create colour-coded and smelling packs, with chick domestic cleaning products for Generation Y being one of the priorities.

To win the fight for customers the product should be easily recognizable and differentiated from the other items on the shelf. The scratch’n’sniff technology helps reach a consumer through his or her sense of smell and not to rely only on the visual part of the design. This approach is expensive and so is rather underused now, but aroma-generating chemicals in tiny plastic spheres that break when you scratch it can win new customers thanks to its great way of entertaining shoppers. But it goes without saying that if the food brands fail to apply it to their products in the best way possible, they will lose a lot of its consumers in a blink of an eye. The companies should weigh the pros and cons carefully.

Brand analytics have also predicted that alcohol advertising will be banned sooner or later, and so spirit companies have to think well and devise really catching designs and innovations concerning brands’ promotion to remain on the market. The specialists believe that augmented reality and barcode-reading with smart phones will become really huge things in 2010. Another thing that is going to become the key one in promotion is colour-coding, such as that used by Glaceau Vitaminwater — this is what is likely to make the product to stand out in the range of nearly the same items.

www.popsop.com via www.designweek.co.uk

Popsop.com
1 December 2009
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