Milka became extremely popular and welcomed in airports (of Spain, Germany, Turkey and other countries) thanks to Kraft Foods World Travel Retail’s strong promotional ‘Alpine world‘ campaign named ‘Enjoy the Alpine Goodness of Milka’. Around the world Milka presented chocolate samples to travelers so that they could enjoy the great taste of products and know more about the product range.
The floor in the shop was decorated to remind an Alpine pasture. The trading spot was surrounded by lilac pillar boxes, which contained a branded sampling table and shelves with Milka chocolate varieties. The eye-catching campaign rolled out in the outlets attracted numbers of visitors and buyers-to-be, who were encouraged to make a trial purchase with a special voucher.
The nice outlets were so popular among travelers of all ages and nationalities, that the decision to prolong the campaign until the end of November. In Russia a similar campaign was carried out as well (by Ogilvy Group CEE), but it concerned various stores and malls, without being rolled out at the local airports.
2 December 2009 г. in 14:36
[...] POPSOP weet vandaag te melden dat Kraft Foods World Travel Retail’s Milka Campagne enorm succesvol is. Kraft Foods World Travel Retail is de divisie van Kraft die zich bezig houdt met de verkoop van Kraft-producten via retail op luchthavens. De Milka instore-campagne “Enjoy the Alpine Goodness”, die in winkels op luchthavens wereldwijd een echte Milka-sfeer oproept met groene Alpenweiden en paarse displays is dermate populair bij reizigers dat Kraft heeft besloten er langer mee door te gaan. [...]