Coca-Cola, a huge soft drinks producer, and the global environmental organization Greenpeace will combine forces in protecting climate. The official announcement on a new commitment to reduce direct greenhouse gas emissions will be made today, December 3, by the Coca-Cola Company’s and the “green” organization’s representatives.
Muhtar Kent (chairman and CEO of The Coca-Cola Co), Phil Radford (executive director of Greenpeace USA) and Gerd Leipold (former executive director of Greenpeace International) will set the ecological initiative in stone in the morning at 11am Eastern Time. The aim of the new policy is expanding Coke’s climate commitments.
The global soda-drinks producer has a strong track record in adopting ecological strategies and always sets positive examples for business. This time the company will invest in low-carbon growth.