For this advent, Plzeňský Prazdroj (one of SABMiller’s brands in the Czech Republic) prepared a wide range of activities filled with holiday memories. On December 12th-13th, the Beer Museum will start its traditional festive program, sharing joy and merriment with the visitors.
On the last advent, Saturday, December 19th, the courtyard of the brewery will be full of life with Christmas Olympics during the day, and with a concert by the Plzeňský chamber ensemble Ko.Mar in the evening. People can take a ride in a horse-drawn carriage, free of charge, from the city centre.
From November 29th until December 19th a competition for a year’s worth of beer is taking place as well. The winner is the person who guesses how many lights are on the Christmas tree which decorates the brewery’s courtyard. Every person over 18 years of age who goes through the whole Plzeňský Prazdroj exhibition, the Beer Museum or the Plzeň Historical Underground, or visits restaurants Na Spilce or Na Parkánu (where he/she spends at least 300 Czech crowns, $17.35 US) or buys souvenirs in the Plzeňský Prazdroj souvenir shops (at least 300 Czech crowns, $17.35 US), can on December 19th, until 1 pm, take part in the competition and can guess how many lights are on the big Christmas tree which decorates the brewery’s courtyard. The main prize, a year’s worth of Pilsner Urquell beer, will be given to the competitor who comes closest to the correct number of lights. The next 30 closest guesses will also receive great prizes.
“We want to continue with the tradition of holiday activities in the Beer Museum and we also want to start a tradition of typical Christmas activities at the brewery. In the workshop, one can see and try out old Czech traditions and customs, such as decorating gingerbread, lead casting, making candles out of bee’s wax or making Christmas decorations from wood and from paper. Beer bottlers will also show their work,” says Tomáš Raboch from Plzeňský Prazdroj.