Thierry Nadeau: Yellow Duck Appetizer
9 December 2009 | By Anna Rudenko
The Thierry Nadeau food brand from France and global communication agency Pile-Poil developed a fresh design for the producer’s line of poultry appetizers. They made a box (deep blue outside and yellow inside) with cans of the delicatessens. The upper surface of the box is featuring the logo of the brand — a silhouette of a duckling and a cone.
The portfolio of gastronomic products put into the box include foie gras, rillettes, duck pâté and hearts. The box costs around thirty euros, and the producer doesn’t want to launch any big advertizing campaigns to keep it only to connoisseurs, not to general public. This piece with traditional festive dishes would be a perfect gift to bring if you’ve invited for a Christmas dinner.
Popsop.com
Tags: creative decision, meat
