Gatorade UK: Collect for Sport Rewards
In January 2010 Britvic and PepsiCo’s Gatorade are introducing an interactive campaign, which will incorporate a bottle code system. The participants of the movement will be able to win numerous prizes, get access to music downloads and receive tickets for various sport events. The prize fund is around £1million.
Those who want to step into the campaign will have to take codes, corresponding to a nominal point value from each bottle of Gatorade, and then post them online or via text-messaging to the Gatorade website. The telephone number for making the calls will be provided on the label.
They also plan to arrange small-scale weekly draws for the users of the website. Each of the winners is going to receive one of more than 50 prizes, including tickets for various sport events and training with star athletes.
Popsop.com
16 December 2009
Tags: Gatorade, PepsiCo, soft drinks
