‘Be Stupid’: Diesel’s New Campaign
14 January 2010 | By Anna Rudenko
The well-known brand Diesel has launched a new provocative campaign ‘Be stupid‘. The global jeans manufacturer is assuring that there is nothing dumb about being stupid. It is sure that the brightest ideas appear in the heads of those who are not afraid to express themselves. At first, these ideas may seem stupid, but over decades they start to rule the world. So, be brave, be spontaneous, be yourself.
The shots for the ‘Be Stupid’ campaign were taken by photographers Kristin Vicari, Melodie McDaniel and Chris Buck. The bright posters are conveying the idea that if you are tending “not to be stupid”, you kill your dreams, the world’s greatest treasure.
The campaign is rebellious, it’s calling you to arms. The victory comes only if you break the rules and listen rather to your heart than to the words of other people. Follow your inspiration, be stupid, the prints say.
Popsop.com
Tags: clothing & footwear, cosmetics & perfumes, Diesel, fashion & luxury
Anonymous
15 January 2010 07:10 pm
Any way you slice it…the mixed message is stupid. And the worst part of this campaign is that we can easily call it…get ready because I am going to use that tragic term that applies here…QUIRKY. Yes, you can easily say, “This ad is quirky”. Like that’s a good thing? Yikes http://bit.ly/7ANyPf