http://popsop.com/32132 Popsop.com. Global brands. Brand design. Packagу Design. Coca-Cola, Danone, Nestle, Pepsico, Heineken, Cadbury ... Wed, 23 May 2012 15:01:03 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://popsop.com/32132/comment-page-1#comment-15803 Liz Tagami Fri, 19 Feb 2010 03:07:00 +0000 http://popsop.com/?p=32132#comment-15803 Thank you for your article. Re your citation, "Traditional advertising is on the ropes and ad recall has fallen dramatically over the last 40 years from 30% in the 1960s to less than 8% today." Please advise your source for these statistics. Thank you for your article. Re your citation, “Traditional advertising is on the ropes and ad recall has fallen dramatically over the last 40 years from 30% in the 1960s to less than 8% today.” Please advise your source for these statistics.

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