Gillette Introduces Fusion ProGlide and Fusion ProSeries
15 February 2010 | By Anna Rudenko
The Procter & Gamble Company announced the introduction of the Gillette Fusion ProGlide shaving system, a significant advancement in shaving performance and comfort. The Company also announced the introduction of Gillette Fusion ProSeries an advanced lineup of male skin care products.
To help address skin discomfort and the root cause of tug and pull, Gillette Fusion ProGlide and Gillette Fusion ProGlide Power add a series of high-precision advancements to the breakthrough technology already in Gillette Fusion. Consumer use testing shows that the Fusion ProGlide family is preferred at an up to 2-to-1 ratio over Gillette Fusion.
Advancements, including low cutting force blades with thinner, finer edges; a new blade stabilizer; and a hair-guiding microcomb improve the performance of Gillette Fusion. Introduced in 2006, Gillette Fusion has grown market share every year, selling nearly 100 million blades and razors in 75 countries.
