Sink the Bismarck! by BrewDog Is the Strongest Beer Ever

23 February 2010 | By Anna Rudenko

BrewDog has launched an extremely strong variety of beer called Sink the Bismarck! Recently. Last year the brewery presented its Tactical Nuclear Penguin with its 32% double cask matured stout, but this time they made it up to go for more. The new product contains 41% ABV and is the strongest beer ever made.

Sink the Bismarck! contains four times the hops and so is four time bitterer than conventional beer. The new product is positioned as the spirits product that should be sipped and enjoyed like beer just like they do with whisky or wine — no binge consumption and irresponsible drinking. The strong beer is to be savoured in spirit sized measures. If the consumers don’t want to drink the whole 330ml bottle at once, they can put it off and enjoy the taste later, and the bottle stopper prevents the taste and aroma from disappearing.