Dom Pérignon has presented Dom Pérignon Wedding, a new elegant collection of 12 bottles, which go along with the 13th one in a lacquered box featuring a unique silver label. To commemorate the date, this last one can have the names of the couple and the date of the event.
The campaign for the launch of the Dom Pérignon Vintage 2000 wedding collection features a photo of Claudia Shiffer, which was taken several years before for the Dom Pérignon Wedding international ad campaign. The top-model drank the refined champagne at her wedding. Other celebrity couples including Tom Cruise and Katie Holmes, Mariah Carey and Nick Cannon, Beyoncé and Jay-Z, as well as Jennifer Lopez and Marc Anthony also choose Dom Pérignon as the major drink to celebrate the day.
Thirty years ago, in 1981, Dom Pérignon Vintage 1961 was served at the wedding of Lady Diana Spencer and Prince Charles, and this event inspired the brand to launch a tradition of making wedding collection bottles.