Kalologie Skincare Packaging Wins Ex•Tracts Award For Best Packaging at NYIGF
5 March 2010 | By Anna Rudenko
Packaging for Kalologie Skincare won an EX·TRACTS award (Finalist Certificate) for Best Packaging at the New York International Gift Fair (NYIGF) Winter 2010 Market.
THE NYIGF is produced twice annually in New York City, and showcases the best lines across the home, lifestyle and gift spectrum. EX·TRACTS is one of eight divisions of the NYIGF. Criteria judges considered were innovative design, creative use of materials/construction, and use of new materials/technology.
Kalologie means “the study of beauty,” and was originally created to be Southern California’s premiere skincare destination—a one-stop shop for effective products and treatments, including procedures conventionally performed in a doctor’s office. Staffed with medical and skin care practitioners, Kalologie offers a robust beauty experience that blends the efficiency and effectiveness that consumers expect from a medical professional with the pampering they enjoy in a spa environment. Kalologie has expanded its philosophy via franchises to medical professionals across the globe in order to grow the brand and have an international presence.
“Anthem Worldwide designed a simple, sophisticated package using classic colors to appeal to both sexes,” commented Philip VanDusen, executive creative director of Anthem’s San Francisco office. “By combining the green and white coloring traditionally associated with healthcare with an approachable brandmark befitting a high-end beauty company, Anthem created the perfect blend of expertise in the science of skincare along with beauty for this premium product line’s packaging.”
