Fresh Design for SNBG Beverages
10 March 2010 | By Anna Rudenko
SNBG (Société Nouvelle des Boissons Gazeuses) called on the expertise of the French design agency CLTG to overhaul its product range. It was following Heineken’s decision to acquire SNBG that the CLTG design agency was commissioned to redefine the market position of the company’s four local fruit juice brands (Tropico, Raoua, Diva and Oh!) and its two brands of fizzy drinks (Viva and Florida).
While respecting the positive aspects of the heritage of each brand, CLTG developed specific approaches for each one of them to allow Tunisians to re-connect with the history of their country and their agro-food traditions and, in the process, to restore the full legitimacy of consuming local brands as opposed to their international equivalents. Particular attention was paid to ensuring consistency in the graphic treatment of the brand logos, all expressed in two forms: in Arabic calligraphy and Roman characters.
And the initial results are encouraging; the four brands already launched on the market are enjoying growth of between 8% and 15% and receiving extremely positive feedback from retailers and consumers. The market launch of the remaining two brands is scheduled for the first quarter of 2010.
Popsop.com
Tags: alcohol drinks, carton package, Heineken, juice
