Chiquita Brand Refresh

10 March 2010 | By Popsop Team

The US largest banana supplier, Chiquita Brands International, in February refreshed the image of its yellow tasty brand – the bananas got new funny look and that’s just a part of a new creative campaign. It includes re-designed yellow-blue stickers and much more interactive fun: new microsite with engaging online games.

The project was developed under creative direction of the American designer DJ Neff in collaboration with Mark Krajan.
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chiquita_new_labels_07Full credits:

Client: Chiquita Banana
Campaign Name: Eatachiquita
Creative Direction: DJ Neff, Mark Krajan
Art Direction: DJ Neff
Designers: Hillary Coe, Luis Gonzalez
Contributing Designers: Dyanna Csaposs, Nick Perata, Roscoe Ferguson
Developers: Neil Katz, Chris Isom, Isaac Dettman
CG Developers: Kyle Figgins, Ryan Kaplan, Steve Han, Gene Arvan
Production Company: The Famous Group
An interview with an Art Director of Chiquita Brand Refresh – DJ Neff – can be read on Design Related website

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