McCain Foods Brings “It’s All Good” Brand to Life at Shelf
11 March 2010 | By Anna Rudenko
Anthem Worldwide announced that it has helped McCain Foods, an international leader in frozen convenience products, bring its McCain It’s all good™ brand platform to life at shelf with new packaging designs for its frozen pizza, pizza pockets, and potato lines in Canada.
The impetus behind the redesign is in response to McCain Foods’ commitment to use ingredients like specially selected potatoes, real cheese, green peppers and vine-ripened tomatoes in its products—simple ingredients that consumers would find at home—and take out unfamiliar ingredients or explain to consumers what they are and why they are used. With health and wellness top of mind for many consumers today, McCain is shifting the conversation away from the ubiquitous “What’s for dinner?” to the more enlightened, “What’s in dinner?”
And what’s in dinner is the focus of the journey McCain has begun to reformulate its recipes to bring great taste and nutrition more naturally to Canadian consumers. The Company has already reformulated more than 70 of its frozen pizza, pizza pockets, and potato recipes with plans to continue the transformation of additional products in its portfolio. The new designs by Anthem capitalize on the simplicity of the ingredients and communicate “clean and real” ingredients.
The redesign of the packaging also leverages the back panel to bring greater transparency to consumers with more detailed messaging.
Popsop.com
Tags: carton package, food
