Stiffer Packaging for Chewing Sticks
Packaging should protect both the product and the brand’s name. With soft and flexible chewing gum packs this could turn into a real problem, which can heavily affect the attitude toward the brand. Jon Zayat has developed a nice concept for Wrigley’s Peppermint, which is to improve the image of the product.
The designer from Chicago offers a fine solution by introducing stiffer packs for chewing sticks that are not damaged while being in the pocket and can help the logo stand out clearly.
Popsop.com
12 March 2010
Tags: design concept, gum, Wrigley's
