Stiffer Packaging for Chewing Sticks
12 March 2010 | By Anna Rudenko
Packaging should protect both the product and the brand’s name. With soft and flexible chewing gum packs this could turn into a real problem, which can heavily affect the attitude toward the brand. Jon Zayat has developed a nice concept for Wrigley’s Peppermint, which is to improve the image of the product.
The designer from Chicago offers a fine solution by introducing stiffer packs for chewing sticks that are not damaged while being in the pocket and can help the logo stand out clearly.
Popsop.com
Tags: bakery & confectionery, design concept, gum, Wrigley
