Gelatin Mice from Sweden Show Emotions
12 March 2010 | By Anna Rudenko
The Swedish design agency Amore created an innovative design for the first certified Gelatin Candy (Fair Trade Gelatin Mice) on the Swedish market.
The creative group arrived at the final design solution by shaving everything off to simplicity with an endearing personality: Letting the one mouse be the hero by making a facial expression that suits the candy flavor (sweet or sour). Straight-forward colors (popping, happy) balanced with handdrawn lines for all graphics (honesty, fairness). Creating a product name that suggests it is a fair trade product without spelling it all the way out.
