Zdrivers Are Promoted by a Youth Social Community

Vimm-Bill-Dann Company launches a long-term collaboration with an online community for teenagers Tvidi.ru. There they have created a promo-project for the Zdrivers diary and soft-drink brand featuring lots of contests, quizzes, games, news and downloadable images.

The web-site follows the brand’s motto “Let’s…!”, and each of the sections is ”hosted” by one character from the Zdrivers team — ostrich Emma, rhinoceros Butch, zebra Zhe and kangaroo Gaz, duckbill Tim. They all have different personalities and styles. Kids can make friends with them and become a member of his or her fan-club.

Popsop.com
19 March 2010
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