Sam Kim, Vice-president & general manager, Asean and Asia development markets, P&G, Singapore

12 February 2010 | By Popsop Team

“We do not look at Asean as one market. There is lot of potential. The region has a huge, significantly affluent population. It is recovering fast and it is under-served.”

Kim says that “serving more customers” is both the biggest opportunity and the key challenge.

“Although we have many more brands in our global portfolio, we have a limited number of selections that we sell today. This is clearly a focus for us — to touch more lives, more completely, in more parts of the world. With Asia leading the world out of recession, we have a unique opportunity right here in Southeast Asia.”

Popsop.com
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