DASANI® announced that it has teamed up with PSIMadeThis.com founder/designer Erica Domesek to create a limited-edition line of green-colored hats that benefit Ocean Conservancy and promote the importance of recycling. The stylish green hats — created by Domesek from everyday household materials — will support the launch of the new 100-percent-recyclable PlantBottle™ plastic bottle packaging, made from a blend of up to 30 percent plant-based materials.
“DASANI PlantBottle packaging is both made from renewable material and recyclable,” said Abigail Greene, DASANI senior brand manager at Coca-Cola North America. “Erica’s designs will help us spread the word of our West Coast DASANI PlantBottle roll out, and we have committed a substantial charitable donation to Ocean Conservancy to help support clean beaches, lakes and rivers.”
The green hats were created using everyday household items including sweatpants, zippers from sweatshirts, buttons and thread. Consumers can receive a green hat through LA-based boutique Satine on www.satineboutique.com by entering their name and email address beginning April 7 through April 21. The first 10 consumers to enter daily will receive a hat, with a limit of one green hat per entrant. The hat recipients will be notified via email on Earth Day, April 22.
In honor of Earth Day and in conjunction with the green hat giveaways, DASANI will make a donation to Ocean Conservancy for every hat given away. Satine will host an event at the boutique on April 21 to celebrate Earth Day and Ocean Conservancy. Erica Domesek will post insights on the green hat design program and everyday do-it-yourself tips at Dasani.com during Earth Month. She will also conduct pop-up green hat design sessions at key events — helping others create their own versions of the hat using everyday materials.