Karmøy: Norwegian Salmon with a French Touch

10 May 2010 | By Anna Rudenko

A group of 5 students from Westerdals School of Communication in Norway were commissioned with a task to create a new identity and packaging for a well-known Norwegian product ahead of its international launch, primarily in France. The designers picked up Karmøy Gravlaks, an established premium Norwegian salmon brand.

The goal was to create the packaging which would help the product line differentiate itself on the French market. Matias Klingsholm, Kristian Allen Larsen, Catherine Sagaute, Ole Fredrik Ekern and Audun Aas managed to develop a very catching and exclusive identity. The project was exhibited in France at Axe Sud, a French school of graphic arts and visual communication.

Popsop.com
Tags: