Coca-Cola China launched an eco-friendly light weight bottle for its well-known drinking water brand, Ice Dew. The launch comes just in time for the opening of Shanghai Expo 2010 which is focus on sustainable development.
The innovative new ultra-light bottle is the lightest bottle of its size on the Chinese beverage market, and reduces the carbon footprint by 35%. Making it even more environmentally-friendly, the bottle is designed such that it can be easily twisted and compressed after consumption, thereby saving more than 70% of the space needed while the bottle makes it way to recycling.
“The introduction of this eco-friendly light weight bottle is a demonstration of the our commitment toward sustainable packaging which is one of the seven core elements under Coca- Cola’s system mission “Live Positively” announced in China two weeks ago“, said Andres Kiger, Senior Director Integrated Marketing, Coca-Cola Greater China.
The Ice Dew Light Weight Bottle will be launched in Shenzhen, Xi’an, Xiamen, Nanjing, Hangzhou and other cities in succession in May, and gradually throughout the entire country.
At the launch, Ice Dew Environmental Ambassador — the world famous hurdler— Liu Xiang interacted with hundreds of volunteers by demonstrating Ice Dew 3-step for “Green” drinking: Choose Light Weight Bottle; Drink Ice Dew Purified Water; Twist for better recycling. He also initiated a bottle collection exercise in Shenzhen.
The production and launch of the new light weight bottle will save 16,400 tons in CO2 emissions, equivalent to 2,788 cars taken off the road or 101 acres of forest planted, and the lighter bottles will also help reduce carbon emissions in transportation. If all consumers will start twisting their Ice Dew Light Weight Bottle before disposal, it will save 410,000m3 in space, equivalent to around 200 standard-sized swimming pools.