Rachel’s Brings Mornings with Love to the UK

Rachel’s, Britain’s premium dairy brand, is set to reinvigorate mornings across the UK with the launch of its “Mornings with Love” website. As part of the launch of their new Pouring range of yogurts, Rachel’s aim to make mornings better with this new information packed site to celebrate morning activities and local events across the UK.

Going live on May 24th, the “Mornings with Love” site is an extension of the existing Rachel’s website www.rachelsorganic.co.uk. The new site will provide a regional database of morning activities such as local bike rides, county shows and open garden walks to appeal to Rachel’s fans, as well as introducing the brand to new audiences. Both informative and interactive, the site will encourage users to share their own suggestions on what morning activities are available in their region.

Users of the site will be able to search exciting activities by region and type to get detailed event information, including adventurous nature trials, famous heritage sites and cycling groups which all the family can enjoy in their area, which will be displayed on a Google map. The interactive “Mornings with Love” site is part of Rachel’s Pouring yogurt campaign, which is designed to help make consumer mornings more enjoyable with a range of easy to pour yogurts.

Popsop.com
29 June 2010
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