This summer Nike is demonstrating the essence of the brand’s sport identity. Starting from July 12, it is joining a DIY art program “Make Something!!” alongside Cooper-Hewitt (National Design Museum) and 30 world-renowned designers to teach New York teenagers aged between 14 and 18 the art of creating real sport footwear, apparel and art pieces.
The new collaboration comes as a part of celebration of the World Basketball Festival (August 12-15), which is also slated for this summer and will bring world’s best basketball teams and top musicians to the Big Apple for inauguration this August. On the whole, Nike is going to arrange 10 workshops (the last one will close on August 17), which will be curated by designers from Nike Sportswear, Converse, Nike and Brand Jordan and artisans of an international fame.
The most talented students will be offered a chance to participate in creating the first ever hybrid shoe and contribute to the portfolio of the great brands—who knows, maybe over some time they will also become a part of Nike’s creative team. The detailed description of the workshops as well as the schedule and rules of enrolment can be found here.