Kjaer Weis—Refillable Make-up System in Metal
5 July 2010 | By Anna Rudenko
After 2 years in the making, onto the global cosmetics stage finally comes out Kjaer Weis, high-end organic makeup brand, the first fully refillable make-up system in the world.
Branding, structural design, packaging design are created by Marc Atlan. The design of the Kjaer Weis cosmetics line distills the fundamentals of women’s makeup to its three essential areas of application: lips, cheeks and eyes.
The compacts are shaped to mirror the features they will be used to enhance: slim and long for the lips, large and square for the cheeks, small and round for the eyes. Aesthetically, the Kjaer Weis line fuses an understated and timeless classicism with the crisp minimal lines of modern jewellery.
Tangibly, the compacts swivel open with an innovative lateral movement, fanning out like the wings of a butterfly. Entirely refillable, they are purposely conserved rather than recycled. Cast in white bronze metal, monogrammed in glossy white enamel, and encased in a red textured box, each object conveys the substance and heft of a valuable keepsake.
The products are available now in Europe at SpaceNK Apothecary, and will come to the boutiques in the U.S.A. from Sept. 6, 2010.
